身份“差序格局”的测量及其效应研究

文章以文献研究和深度访谈为基础,结合问卷调查所获的数据资料,编制了员工身份“差序格局”问卷。274份有效问卷的探索性因子分析表明,身份“差序格局”包括经济剥夺感、差序对待感和权力偏移感3个维度。为了进一步验证身份“差序格局”的构想效度,并考察问卷的信度与校标效度,对74家企事业单位进行了调查,获得了519份有效问卷。验证性因子分析结果支持身份“差序格局”问卷的结构,信度和多元回归分析的结果显示,身份“差序格局”问卷具有较好的信度和效度。最后,结合本土文化情境,围绕身份“差序格局”对组织不公正、组织负向认同、伤感度和反生产行为的差异化效应及其诱因进行分类梳理,强化了身份“差序格局”结构的说服力和解释力。     

Illusory Price Increases after the Euro Changeover in Germany: An Expectancy-Consistent Bias

The aim of the present report is to review research demonstrating the role played by expectations for observed illusory price increases after the euro introduction in Germany. In laboratory experiments when participants are asked to estimate price changes in a restaurant following the euro introduction, the price estimates are found to be biased in the direction of the expectation of rising prices. The research also examines the extent to which a similar judgment bias is evident in other areas and how interventions counteract the bias. A further focus of the research is on the underlying process. In this respect the results show that the bias is based on a selective outcome correction process not previously described. Theoretical implications and practical implications for consumer policy issues are highlighted.

基于DSP的高动态接收机载波捕获跟踪技术

介绍了高动态GPS接收机的码捕获与载波跟踪的原理,设计了一种基于高速数字信号处理(DSP)技术的PLL FLL环混合全数字高动态载波跟踪技术方案,同时给出了一种在连续高动态下载波跟踪算法即基于交叠离散傅里叶变换的频率跟踪算法(ODAFC),并对此算法进行了仿真验证.仿真结果证明了该算法的正确性.     

发电企业集团投资并购问题分析

在不断蔓延的“电荒”和国家电力公司实行拆分改革,引入竞争机制的刺激下,自2003年以来,我国电力建设投资开始高速增长。持续升温的电力投资,在暂时解决电力不足的短期问题的同时,对电力工业的合理布局和未来经济持续健康发展将造成后患。面对如火如荼的投资并购热潮,应科学地制定电力投资规划,保持合理地电力增长速度从而满足国民经济发展的需要。     

TCL“诸侯文化”对并购后整合的影响

企业文化是企业竞争优势的一个重要来源,然而企业文化的刚性有可能抑制企业对环境变化的动态适应能力。TCL经过多年的发展形成了独特的企业文化,本文分析了TCL"诸侯文化"的形成,总结了"诸侯文化"的弊端,并结合文化的路径依赖机制,分析了"诸侯文化"对TCL国际化并购后整合的影响。     

跨国并购浪潮下中小企业发展的对策思考

跨国并购是伴随着经济全球化的发展而涌来的一股巨大浪潮,它给发展中国家及其企业带来了挑战和机遇。中国加入WTO后,随着更多领域对外资开放,跨国并购的影响将会愈加广泛和深入。中小企业作为中国经济发展的重要力量,在跨国并购浪潮的席卷之下面临强大的冲击,必须制定相应的对策措施。     

我国企业跨国并购的深层次问题探析

为了实现全球资源优化配置,获得最低成本和最高效率,企业需要进行跨国经营。当前跨国并购已成为企业进行跨国经营的最主要趋势。衡量企业跨国并购成功的标准在于收购企业是否能够实现跨国并购的预期目的。我国海尔等企业已在海外开设工厂或并购国外企业,并取得预期效果,然而由于中国企业并购缺乏经验,战略规化及管理水平较低,并购结果不理想,我国应针对存在的问题采取相应对策。     

Daily outfit satisfaction: the effects of self and others' evaluation on satisfaction with what I wear today

This study investigated the satisfaction of the outfit which an individual chose to wear for the day by examining how self and others' evaluations influenced the outfit satisfaction and the intention to re‐wear. In addition, moderator variables (body satisfaction and body surveillance) that affected the effect of the evaluative factors upon satisfaction and behavioural intention were also examined. An online‐survey was conducted and the sample size used in the analysis was 349 in total. Using SPSS 18.0 and AMOS 18.0, structural equation modeling analysis and one‐way analysis of variance were implemented for hypothesis testing. The results showed that self‐evaluation as a perception of appropriateness of the outfit for that day and others' positive feedback increases outfit satisfaction. Appropriateness perception also had a significant impact on the intention to re‐wear. However, feedback from others on one's outfit did not have a significant direct effect on behavioural intention. Three‐way ANOVA was performed to verify the impact the feedback from others, body satisfaction, and body surveillance had on the respondent's intention to re‐wear, and a three‐way interaction effect was statistically significant. While individuals with high body satisfaction were likely to be confident about their appearance overall, the feedback from others did not impact their satisfaction. Individuals with low body satisfaction were influenced by others' feedback on their outfit. Individuals with high levels of body surveillance who sensitively monitored others' feedback especially displayed decreased intention to re‐wear when feedback from others on their outfit was negative. This research contributed to the deeper understanding of consumer's clothing behaviour at the post‐purchase stage. Enhanced understanding of lasting satisfaction and benefits pursued throughout the time while using the product would be essential in developing consumer‐centric marketing strategies.     

Hong Kong parents' perceptions of the transference of food preparation skills

Food preparation skills among young adults are associated with healthy food choices, better diets and a greater likelihood of an independent, healthy adult life. This study conducted in Hong Kong aimed to investigate parents' perceptions of cooking skills; to explore the transference of cooking skills in the home setting; to identify parents' expectations regarding the transference of cooking skills; and to inform the development of educational initiatives for developing healthy eating habits. A questionnaire survey was conducted to collect information of the subjects' cooking experience, attitudes about cooking skills, cooking habits at home, family meal habits, transference of cooking culture in the family and the factors influencing the choice of ingredients and cooking. It was administered to 1009 Hong Kong parents (of students aged between 11 and 18, studying in 15 secondary schools). The collected data were analysed using the Statistical Package for the Social Sciences (version 12.0, SPSS, Inc., Chicago, IL, USA) and cross‐tabulation analyses were used to compare the responses of the parents by gender, employment status and income. The results show that parents valued cooking as important life skills for both boys and girls. Parents generally perceived their cooking skills either good (41.9%) or mediocre (54.5%), yet children are rarely taught these skills in the home. Family meals prepared primarily with fresh ingredients are still an important part of the daily routine, and mothers are dominating the roles in food choice decision, cooking and buying the ingredients for family meals. Mothers and schools are expected to be the major channel to teach children cooking skills. Findings suggest that parents are well‐disposed towards providing food and nutrition education at home, but need more support (50% reported that home should be a primary support for learning cooking skills; 36% indicated that the school should have a responsibility to teach children to cook starting in elementary school). Schools may do well to collaborate with families in food literacy education initiatives. Developing individuals' cooking skills paves the way for long‐term health benefits and the well‐being of the local population.     

Advertising Decision Makers' and Consumers' Perceptions of Media Substitutability

The purpose of this article is to assess the perceptions of advertising media substitutability among consumers, media planners, and media providers. Data were collected from three different samples using structured questionnaires and CATI interviewing. The results suggest that some degree of substitution does indeed exist in all three groups. This means that if first media choices are unavailable all groups are likely to consider others as possibly providing the best buying information. This study adds to the scarce literature that focuses on perceptions of media substitutability and provides results for both demand and supply side of the media market. It also suggests that such perceptual studies may be helpful in a re-examination of current policy and advertising management decisions.